itemit
Asset Tracking Made Easy
Track assets and equipment from enterprise hardware to everyday tools. itemit gives teams a single view of what they own and where it is.
Explore
Powering
Intelligence of
all items . all items.
Trusted by 350+ global organisations
- Rolls-Royce
- FostervilleGOLD MINE
- Becton Dickinson
- REME
- Rolls-Royce
- FostervilleGOLD MINE
- Becton Dickinson
- REME
/Origins
BeyondInternet of Things.Intelligence of Things.
It began at the University of Cambridge Auto-ID Labs. We joined the IoT wave early and helped write the global EPC Gen2 standard that gave physical objects a digital identity.
Today we work on Intelligence of Things: physical assets that can negotiate and act on their own, not just report data back to a dashboard.
Stage 01
ConnectInternet ofThings
Stage 02
DataCloudIntelligence
Stage 03
AgencyIntelligence ofThings
AI Powered
RedBite Intelligence
Questions about our tech? Ask here.
CORE_V2.5
/Ecosystems
We build and back platforms for connected products and trade.
Our ventures span asset tracking, AI orchestration, trading, and healthcare.
umin.ai
Intelligence of Things
AI orchestration for IoT data. umin.ai turns sensor feeds into decisions your systems can act on.
ExploreFlux
Visual Kanban
Team Kanban boards with AI-assisted planning and execution for product and ops teams.
ExploreWeave
Support Automation
Conversational customer success agent. Deflect tickets, publish docs, and capture feature requests.
ExploreTrusted by industry teams
/Track Record
Real-World Impact
We ship production systems, not slide decks. RedStore, RedEdge, and RedPulse are examples of protocols and products that reached market.
Acquired
RedStore
Smart Factory
RFID tracking for manufacturing. RedStore automated inventory management, cut manual bottlenecks, and gave factories live stock visibility across complex supply chains.
Impact
Raised factory inventory accuracy at scale.
Sold
RedEdge
Cloud RFID
A thin-client approach to IoT. RedEdge moved processing from the device to the cloud, which cut hardware complexity and made large sensor deployments easier to roll out.
Impact
Shifted intelligence from device to cloud.
Acquired
RedPulse
Smart Logistics
Live telemetry for national postal infrastructure. RedPulse kept critical distribution assets visible and traceable at scale.
Impact
Enabled live monitoring of critical postal infrastructure.
More Deliveries & Impacts
Dash
SoldSmart Factory
Aerospace asset tracking deployed across major US factories
SoNIA
DeliveredSmart Building
AI-assisted campus infrastructure management with Cambridge
TRAPPE
DeliveredSmart Warehouse
PPE tracking at scale for healthcare during the pandemic
HyperCat
DeliveredIoT Resource Discovery
Open data protocol for IoT resource discovery
/
Core Protocols
Deep.Smart.Tech.
The protocols behind our work.
PROTOCOL_01
AI reimagined
Intelligence built into the asset itself. Telemetry feeds decisions the asset or edge software can run locally.
INFERENCEEdge-Native
ADAPTATIONReal-time
Cognitive Assets
PROTOCOL_02
IoT redefined
We helped coin the term at the Auto-ID Center. From lab research to global rollout, we build the connective layer for physical devices.
SCALEGlobal
UPTIME99.99%
Networked Reality
PROTOCOL_03
RFID redesigned
The identity layer underneath it all. We wrote the global standards that let billions of tagged items report their presence without batteries or line-of-sight.
FREQUENCY860-960 MHz
STANDARDEPC Gen2
Core Infrastructure
PROTOCOL_04
Web3 reforged
DePIN networks (Decentralised Physical Infrastructure Networks) for tracking data you can verify and share across partners.
LEDGERImmutable
ACCESSOpen
Decentralised Truth
PROTOCOL_05
Product reinvented
Products that carry their own history, value, and status. Each item can act as its own record in the supply chain.
AGENCYAutonomous
STATEAware
Intelligent Product