Architects of the
Connected World.
Born from the University of Cambridge Auto-ID Labs, we are a team of engineers, researchers, and visionaries dedicated to giving every physical object a digital soul.
Leadership & Directors
Dr. Alex C. Y. Wong
CEO & Co-Founder
Leading RedBite from its origins at Cambridge University to a global force in connected asset intelligence.
Jens Ebering
Chairman
Providing strategic oversight and global governance derived from decades of industrial leadership.
Prof. Duncan McFarlane
Co-Founder
Head of Distributed Information & Automation Lab at Cambridge. A global authority on industrial automation.
Charlotte Ellarby
Associate Director
Orchestrating operational excellence and strategic partnerships across key industrial sectors.
Dr Meng-Han, Kuok
Director & Co-Founder
Driving innovation in digital health and biotechnology via the Camtech group of companies.
Dr. Da Xing
Director & Co-Founder
PhD in Physics. Expert in RF physics and enterprise architecture, bridging the gap between hardware and cloud.
Tan Kah Chai
Director
CTO of Wilmar International. Bringing massive scale experience to global operations and corporate strategy.
Alan Thorne
Co-Founder
Specialist in automation control systems and intelligent manufacturing processes at Cambridge University.
Advisory Board
Kuok Khoon Hong
Advisor
Chairman and CEO of Wilmar International, providing unparalleled insight into global agribusiness supply chains.
Robin Koh
Advisor
Supply chain visionary from the MIT Auto-ID Center with executive leadership experience at Coca-Cola, Deloitte, and HP.
Björn Sossong
Advisor
Expert in business strategy, sensor intelligence, industrial automation, and driving technological innovation in European markets.
The Team
Alan Yong
Engineering
Expert web architect and application developer delivering versatile solutions across multiple product lines.
Andrey Kolchin
Engineering
Designing scalable cloud infrastructure and distributed systems to handle billions of asset events.
Artem Efremov
Engineering
Architecting high-performance mobile experiences for itemit and industrial scanning applications.
Anne Broom
Operations
Managing customer hardware shipments, stock control, RMA processes, and overseeing the logistics of daily operations.
Christine Goh
Operations
Driving operational efficiency, content management, and overseeing the execution of global strategic initiatives.
Cong Yuan
Engineering
Full-stack expert architecting robust web applications, responsive UI, and scalable system logic.
George Hategan
Engineering
Bridging the gap between hardware sensors, firmware, protocols, and cloud architecture for end-to-end IoT solutions.
Jessica Smith
Operations
Overseeing customer satisfaction, sales operations, financial management, and streamlined organisational workflows.
Joe Smith
Operations
Driving customer success, growth through strategic initiatives, and CRM ecosystem management.
Kanstantsin Halets
Engineering
Ensuring software excellence through rigorous QA, testing protocols, and assurance standards.
Morgan Lee
Engineering
Full stack architecture expert. Pioneering developments in Crypto, Artificial Intelligence, and Web3 protocols.
Stephanie Aurelio
Engineering
Managing design systems, UI / UX, website strategy, and optimising creative operational workflows.
Our Cambridge DNA
We don't just write code; we define the physics of information. Our superpower is bridging the gap between the chaotic physical world and the ordered digital one.
We Write the Rules
We don't just play the game; we define it. From the Auto-ID Center to today, we author the global protocols (EPC Gen2) that billions of devices speak.
We See the Invisible
Our team masters the physics of RF to extract data from silence. Where others see inert matter, we see a digital conversation waiting to happen.
We Value Uniqueness
We obsess over the identity of things. Every asset is a sovereign entity with a story, and we ensure that story is told with absolute precision.
We Engineer Survival
We design for the chaos of the real world. Our networks self-heal, scale effortlessly, and survive in environments where fragile systems fail.
We Automate Action
Passive data bores us. We empower agents to apply force to mass—turning simple telemetry into autonomous, optimised supply chain reactions.
We Protect Truth
In an era of uncertainty, we build the immutable. Our DePIN architectures ensure that physical history can never be rewritten, only recorded.
Our Evolution
The Spark
The Auto-ID Center is founded at Cambridge University. In these labs, the 'Internet of Things' was conceived—shifting the paradigm from passive barcodes to intelligent, networked identities.
The Standard
EPC Gen2 is ratified as the global standard. RedBite spins out to commercialise this protocol, building the foundational software stack that allows billions of items to communicate.
The Platform
itemit launches, shattering the barrier to entry for enterprise tracking. We replaced proprietary hardware with everyday smartphones, democratising asset intelligence for thousands of businesses.
The Network
The launch of umin.ai and our DePIN ecosystem. We are now bridging the physical and sovereign web, empowering AI agents to own, manage, and trade real-world assets autonomously.