Architects of the
Connected World.
Born from the University of Cambridge Auto-ID Labs, we are engineers and researchers working to give physical objects reliable digital identities.
Leadership & Directors
Dr. Alex C. Y. Wong
CEO & Co-Founder
Led RedBite from Cambridge University research into commercial connected asset systems.
Jens Ebering
Chairman
Board chairman with decades of industrial leadership experience.
Prof. Duncan McFarlane
Co-Founder
Head of Distributed Information & Automation Lab at Cambridge. Research lead in industrial automation.
Charlotte Ellarby
Associate Director
Runs operations and partnerships across industrial sectors.
Dr Meng-Han, Kuok
Director & Co-Founder
Works on digital health and biotechnology through the Camtech group of companies.
Dr. Da Xing
Director & Co-Founder
PhD in Physics. RF physics and enterprise architecture, from hardware through to cloud.
Tan Kah Chai
Director
CTO of Wilmar International. Brings large-scale operations experience to corporate strategy.
Alan Thorne
Co-Founder
Automation control systems and intelligent manufacturing at Cambridge University.
Advisory Board
Kuok Khoon Hong
Advisor
Chairman and CEO of Wilmar International. Deep experience in global agribusiness supply chains.
Robin Koh
Advisor
Supply chain work from the MIT Auto-ID Center, with executive roles at Coca-Cola, Deloitte, and HP.
Björn Sossong
Advisor
Business strategy, sensor systems, and industrial automation across European markets.
The Team
Alan Yong
Engineering
Web architect and application developer across multiple product lines.
Andrey Kolchin
Engineering
Cloud infrastructure and distributed systems for high-volume asset events.
Artem Efremov
Engineering
Mobile apps for itemit and industrial scanning.
Anne Broom
Operations
Customer hardware shipments, stock control, RMA, and day-to-day logistics.
Christine Goh
Operations
Operations, content management, and rollout of company initiatives.
Cong Yuan
Engineering
Full-stack development: web applications, UI, and backend logic.
George Hategan
Engineering
Hardware sensors, firmware, protocols, and cloud integration for IoT deployments.
Jessica Smith
Operations
Customer satisfaction, sales operations, finance, and internal workflows.
Joe Smith
Operations
Customer success, growth initiatives, and CRM management.
Kanstantsin Halets
Engineering
QA, testing, and software quality standards.
Morgan Lee
Engineering
Full-stack development with work in crypto, AI, and Web3 protocols.
Stephanie Aurelio
Engineering
Design systems, UI/UX, website work, and creative operations.
Our Cambridge DNA
We write code, but we also work with the physics of information. Our work sits between messy physical environments and structured digital records.
We Write the Rules
We helped write the protocols. From the Auto-ID Center to today, we authored global standards (EPC Gen2) that billions of devices use.
We See the Invisible
Our team works with RF physics to read tags in difficult conditions. Where others see static objects, we see data waiting to be captured.
We Value Uniqueness
We care about item identity. Every asset has a history, and we build systems that record it accurately.
We Engineer Survival
We design for real-world conditions. Our networks self-heal, scale under load, and keep running where simpler setups fail.
We Automate Action
Telemetry alone is not enough. We build agents that act on data, turning readings into supply chain responses.
We Protect Truth
Physical history should be hard to tamper with. Our DePIN architectures record events so they can be audited later.
Our Evolution
The Spark
The Auto-ID Center is founded at Cambridge University. In these labs, the 'Internet of Things' took shape, moving from passive barcodes to networked item identities.
The Standard
EPC Gen2 is ratified as the global standard. RedBite spins out to commercialise the protocol and build the software stack behind large-scale item tracking.
The Platform
itemit launches, lowering the cost of enterprise tracking by using everyday smartphones instead of proprietary hardware.
The Network
umin.ai and our DePIN ecosystem launch, connecting physical assets to on-chain records and agent-driven workflows.